- To empower women in Bangladesh to reach their true potential by being a trusted partner and thus become the ‘Bank of Choice’ for women
- To empower our women customers by giving financial assistance and support with specially designed savings, loans and other financial products
- To create a thriving community of women entrepreneurs in Bangladesh by offering a specially designed certified course with North South University developed only for budding women entrepreneurs in Bangladesh
- To accelerate our women customers professional lives by providing expert financial knowledge and advice through the City Alo website
- To connect and inspire women across Bangladesh by celebrating women achievers in Bangladesh
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