Ice Breaking Session and understanding of the City Alo Certification Course.

Understanding of the Business Canvas Model and the fundamentals of starting a business. Also, a brief understanding of how to hire, train, retain and how to develop a long-term relationship with your employees.

Understanding the essentials of forming a business. Trade License (How to obtain, Renewal), RJSC Registration, VAT Registration, etc. Understanding the different cost elements, the difference between asset and expense, how to record revenue, etc. Also, a brief understanding of how to figure out profit and loss statements.

Basics of Marketing - segmentation, targeting, branding & positioning. Factors to consider before successfully operating a business- market size, market share, market growth rate, analysis of competitors. Understanding of different promotional strategies and different channels. (Digital Marketing, Radio Advertising, etc.) Importance of digital marketing, creating value using social media as a tool for digital marketing.

In-depth understanding of Salesmanship - Who are your ideal customers? How and where can you find them? Do you have enough customers? What should you know about your industry and competition?

Understanding business in the modern technology environment. Understanding of the different technological platforms, recognizing the demand for products that are new (or not yet seen) in the present market.

Understanding different types of capital and sources of capital. Basic understanding of cash flow and how much someone should invest in their business, knowing the break-even point and target revenue. Also, understanding of loan planning, the criteria of eligibility and how to apply for a long term loan.

Understanding of costs, break-even volume, price competition, know product margin, recognize the importance of margin, volume and opportunity. Discussing strategies on how to make your business more profitable?

Cost control, when to bulk purchase, how to build a strong relationship with suppliers. Discussion on Inventory Management, product procurement, how to enhance your product line and efficient supply chain management. How to set KPI's and plan for the growth of the business, etc.

Elements of Interpersonal Communication, audience engagement, how to create and nurture a strong network, build customer loyalty, etc. Also, discussion on Microfinancing, SME Businesses - sharing some real-life cases of successful female SME Entrepreneurs in Bangladesh.

Presentation on the assignment given on the course followed by closing remarks from the course coordinator and facilitators of the course of North South University.