City Alo Certification Course (CIU)

Entrepreneurial concepts - Entrepreneurial qualities - Challenges of women entrepreneurs - Idea of business, revenue, cost, profits, breakeven, risk and return - Current trends and business environment – SDG framework - National policies and incentives for women entrepreneurs - Common Mistakes made by Entrepreneurs

Objective, and characteristics of business - Identify factors to consider while operating a business - Types of business and legal requirements and procedures of setting up each form of business – Proprietorship – Partnership - Limited company - Franchise - Document checklist for SMEs - BIN, TIN, VAT registration- Intellectual property (trademark, patent, copyright) –Environment – safety- others

Business planning templates and frameworks - Components of Business Plan – Market needs - Customers – products - Environmental Analysis - Marketing Plan- Financial plan – fixed cost, variable costs - breakeven analysis - cash flow analysis - Operational plan – supply chain - Management and organization structure – people team and policies – Failure of plan – alternative plans

Marketing concept - selling concept - marketing strategy- Segmenting, Targeting – positioning - niche marketing - branding for SME – Distribution - Customer analysis - B2C - B2B - Advertising - Salesmanship - Customer relationship management - Key customers - Networking – buyer – supplier – Digital marketing – Social media -

Basics of Financial Accounting - Accounting procedure - What do debit, credit, debiting, crediting, debit balance and credit balance mean – Accounts receivable – payables management - Understanding and preparing financial statements - Software for SME accounting – accounting for banking and taxation Hands on exercise

HRM basics – components - functions of HRM Importance of talent management – flat and dynamic organization Structure – Motivating and retaining good people – team building - Communications - Conflict management – Negotiations – relevant Labor laws

Presentation of the business plan - Reflections from the instructors – guest entrepreneurs – Peer participants opinion – suggestions – reflections

Financial planning – application for funding – cash flow management – working capital – long term – short term financing - loan procedures and formalities – book keeping – repayment – export import financing - relationship with banking channel